As the only pure European basketball brand and one of the very few left worldwide, K1X is aware of their responsibility to their fans and ballers in general. So selling basketball and streetwear products over K1X.com is not their main priority. Instead they try to spread the word through videos and photos on their blog-like website. The huge success of K1X worldwide is a direct testament to their in-your-face-approach of marketing.

Originally born in 1993 as the brand branch of KICKZ.COM, K1X is now independent and constantly increasing their worldwide fanbase by bringing out the freshest and most innvovative ballerwear outthere, both on the court as well as off.