The full explanation is available on MarcusGinyard.com

The logo design for Marcus Ginyard was a connection of few elements that were very important to him. The logo depicts the Old Well, the symbol of UNC Chapel Hill and Marcus’ alma mater, enclosing his initials.┬áThe dog tags are connected with his chest tattoo and with his parents US Military history. The letters VA are significant to the fact that Marcus was raised in Virginia.